As General Manager, Matt Norris is tasked with guiding the Club through its next chapter in a long and storied history.
Born and raised in South Wales, Matt’s primary passion was football. At 16, he signed professionally for Middlesbrough Football Club. After being released at 21, he pursued and achieved a BSc Hons in Sports and Fitness Science.
Since then, his career in health and fitness management has taken him around the world. Most recently, Matt launched clubs in Southeast Asia before returning to the UK to open and develop clubs in London with Fitness First.
To learn more about Matt, we asked him some direct questions, and he shared sharp, insightful answers:
Matt, what convinced you to take this job?
What an opportunity! The Club has such potential and a great legacy with a strong community. Personally, I was drawn by the chance to use my experience in developing a unique brand.
Four months in, what are your early impressions?
Lots of good, exciting possibilities. I always call this a period of discovery – often, you need a little time to embed ideas. Every day brings a different learning experience. However, the most important lessons right now are listening to our members and creating outputs that benefit them, the team, and the community.
You always appear very relaxed and approachable. Coming from a corporate background, how would you describe your management style?
I’ve been fortunate to have great mentors throughout my career and experience with some big brands. I’m passionate about people and how we can be a force for good. I place a strong emphasis on safety, service, and standards, fostering a team culture with our staff and members to become “stronger together.”
A Few Quickfire Questions
What do you do in your spare time?
Fitness training.
If you could only eat one type of food for the rest of your life, what would it be?
Definitely Thai.
The biggest risk you’ve taken?
Moving my family to Bangkok for work reasons.
The bravest thing you’ve ever done?
Playing football against Vinnie Jones.
Favourite childhood memory?
Winning football medals.
Favourite sporting hero?
Jonathan Davies, Wales outside-half, 80s and 90s.
Favourite recording artists?
Stereophonics.
Favourite TV show?
Only Fools and Horses.
Favourite movie?
The 1981 sports/war film Escape to Victory.
Favourite destination?
Thailand.
Most perfect day?
16th March 2013, Millennium Stadium – Wales thrashing England in the Rugby Six Nations.
How would you like people to remember you?
As someone who leaves people feeling better about themselves than before.